Hospitality Ireland

The Client

Hospitality Ireland serves as the quintessential magazine for the food service and drinks sector, offering a comprehensive and insightful lens into the dynamic world of hospitality. Tailored to cater to the unique needs and interests of professionals within the industry, the magazine provides a wealth of information, trends and analyses, keeping its readers up to date on the latest developments, innovations and best practices in the rapidly evolving landscape of food service and beverages.

From culinary trends and industry news to in-depth features on renowned establishments and key players, Hospitality Ireland stands as a valuable resource, fostering knowledge exchange and community building within the vibrant realm of hospitality.

The Challenge

Hospitality Ireland initially approached us regarding our Publisher Plus platform to embark on a platform refresh. The Hospitality Ireland team sought a partner with a proven track record and specific expertise in the publishing industry. Given a tight deadline, they required full confidence in their platform's ability to meet their clients' and users' needs.

Having experienced challenges related to site stability, page speed, and advertising delivery in the past, they were in search of a platform and a team they could rely on. Their key concerns included common advertising issues such as viewability, effective targeting, and reporting. This project's successful delivery was critical for their business, providing a solid foundation for their future growth plans.

The Strategy

In line with our standard Publisher Plus projects, we initiated a series of design and scoping sessions with the Hospitality Ireland team. These sessions encompassed wireframing, user flow planning, and layout design. Subsequently, we undertook the site's reconstruction using modern tools, resulting in significantly reduced page sizes and a notably faster new site.

We maximised front-end performance, ensuring a swifter site and reducing future maintenance overhead as new features and updates become necessary.

The Outcome

Given the project's stringent timeline, effective communication was essential. We collaborated closely with the Hospitality Ireland team, maintaining transparent project status updates for all stakeholders. This trust developed throughout the project empowered the Hospitality Ireland team to readily embrace our recommendations for implementation and process enhancements.

The Impact

Since the launch of the redesigned Hospitality Ireland website, there has been a remarkable transformation in site performance. Site stability is no longer a concern, even when their articles go viral, and page loading times have been reduced substantially.

Notable improvements in advertising delivery across the site have substantially enhanced targeting capabilities and greatly improved viewability metrics. This not only benefits their advertisers but also prioritises the consent and experience of site visitors. We are optimistic that these enhancements will further boost audience engagement and subsequently lead to increased advertising revenue for the Hospitality Ireland team.