Spin1038

The Client

SPIN 1038, nestled in the vibrant city of Dublin, Ireland, stands as a prominent local radio station that has etched its mark in the hearts of its listeners. Owned by Bauer Media Audio Ireland, the station takes residence on the airwaves at 103.8 FM, reaching a diverse audience with its dynamic programming. Operating under a sound broadcasting contract with the Broadcasting Authority of Ireland, SPIN 1038 boasts a unique blend of music, entertainment, and news, reflecting the pulse of the local community.

With a finger on the cultural and social pulse of Dublin, SPIN 1038 serves as a reliable companion, keeping its audience informed, engaged, and entertained. Whether it's chart-topping hits, compelling talk shows, or the latest updates on the city's happenings, SPIN 1038 resonates as a cherished voice in the local media landscape.

The Challenge

The team from Spin1038 first approached us about our Publisher Plus platform, they were looking to do a refresh of their platform. The Spin1038 team were looking for a partner with specific experience and expertise in the publishing sector with proven results.

With a very tight deadline, they needed to be fully confident in the ability of their platform to deliver for their clients and users. Having had issues with site stability, page speed and advertising delivery in the past, they needed a platform and a team they could trust. They needed experts who knew about the common advertising problems they faced - viewability, effective targeting, reporting. They needed confidence that this project could be delivered at a critical time for their business, and give them the foundation to support their future growth plans.

The Strategy

As with all Publisher Plus projects, we began with a number of design and scoping sessions with various people from the Spin1038 team - working on wireframes, user flows and layouts. We then set about to rebuild the site using modern tooling. This rebuild effort meant that we could significantly reduce the size of pages being delivered, making the new site considerably faster.

Our approach to the new site was to take our existing resilient and fast API, and focus on squeezing out as much performance as we could from the front end.

Being a radio station, audio content is very much core to everything they create. Our approach to the new site was to put audio to the forefront. The fully integrated audio player allows the site visitor to listen to an uninterrupted live audio stream or playback a podcast while still browsing through the pages of the website.

The Outcome

Given the project's stringent timeline, effective communication was essential. We collaborated closely with the Spin1038 team, maintaining transparent project status updates for all stakeholders. This trust developed throughout the project empowered the Spin1038 team to readily embrace our recommendations for implementation and process enhancements.

The Impact

Since the launch of the redesigned Spin1038 website, there has been a remarkable transformation in site performance. Site stability is no longer a concern, even when their articles go viral, and page loading times have been reduced substantially.

Notable improvements in advertising delivery across the site have substantially enhanced targeting capabilities and greatly improved viewability metrics. This not only benefits their advertisers but also prioritises the consent and experience of site visitors. We are optimistic that these enhancements will further boost audience engagement and subsequently lead to increased advertising revenue for the Spin1038 team.